A Studio 424 Project

The Chicago Summer Business Institute was founded in 1991 to provide paid summer internships for Chicago high school students and to introduce them to the financial services sector. The institute’s goals are to give its participants an incentive to continue their education while preparing them for the business world.

Re-Branding

The previous logo design did not reflect their mission and was difficult to use. CSBI sought to create a more impactful and timeless brand that could help them elevate their image.

 Previous logo design

Previous logo design

Logo Design & Concept Exploration

Round One Concepts

Concept Refinements

Final Chosen Logo & Brand Book Pages

City of broad shoulders, Chicago has some of the hardest working people around. This logomark speaks to the support from broad shoulders and the unity and collaboration that brings us together. Drawing inspiration here from the classic and iconic Boys and Girls club logo.

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