Ford Motors

Designing the user interface for self-driving cars and exploring new digital and physical experiences in vehicles. From buttons, knobs, icons, displays, and typefaces.

Design Tasks

Applying a well-established brand to new technology. 

Creating new brand styles for Mustang.

Designing a new typeface to work better at small sizes in vehicles.

Establishing new iconography.

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Re-evaluated current iconography in vehicles and created a new icon set

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An unfussy, workhorse sans-serif typeface created to stylistically pair with the newly-redrawn vehicle symbol library while maintaining optimal legibility. 


Mustang Brand Dash Exploration

Lincoln Brand Dash Exploration

Start-Up display, digital speedometer, music and routing

In collaboration with Magic + Might Studios