To help launch a new variety of Jimmy Dean breakfasts for kids, we created a microsite that educated moms on the importance of a protein-rich breakfast and entertained the kids along the way. In junction with the commercial shoot, we shot many video segments and sound bites for the microsite and worked closely with an illustrator to bring to life the characters in comic book form.
Rollover a character and they come to life, or click a navigation item and the entire site moves to a different section of the comic book—these are some examples of how we kept the site interactive and engaging. Drawing the user in and enticing them to explore.
Kevin McElroy, Creative Director
Marc Pellmann, Copywriter
Al Nicolini and Joe Lukey, Development