North Street Bags sought to explore and refresh their current branding to display a strong, contemporary, and approachable visual identity to accompany their ever-growing business. Typography, color palette, secondary graphical mark, and icons for sub-brands were all to be considered and studied.
Exploratory Brand Boards
How can we push the North Street brand and how far can we take it? Three exploratory brand boards were created to play with different design ideas and concepts. A secondary brand mark and product icons were created for each concept.
We wanted to create a secondary mark that North Street could use for branding materials. This mark evokes the feeling of a compass, or heading north, as well as a reflection of mountains and nature.
Brand Guidelines Book
13-page document with brand synopsis and values, logos, logo rules, typography, color palette, web styles, icons and other design elements.
Brand Application to Product