Advocacy

 

Raise the Road

Raise the Road is a campaign to draw awareness to women’s cycling, showcase our strength in numbers, and continue to pave the way for women and girls in sport. Over 200 people from 9 different Midwest states came together to raise the road for women’s cycling at the 2nd annual Women’s Midwest Road Race Championship held by Chicago Women’s Elite Cycling in Leland, Illinois.

Video

I produced this video to help advertise the road race event, raise money through a gofundme campaign, and create brand tools for Chicago Women’s Elite Cycling to use in promoting women’s cycling.

 
 
 

Logo Concepts

A strong campaign is branded. Establishing a look and feel helped the campaign move forward and have a strong presence within the community.

 
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Website

After the event I created a website to feature all of the women that raced and their stories.

 
 
 

Winners Jersey Design

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