Raise the Road
Raise the Road is a campaign to draw awareness to women’s cycling, showcase our strength in numbers, and continue to pave the way for women and girls in sport. Over 200 people from 9 different Midwest states came together to raise the road for women’s cycling at the 2nd annual Women’s Midwest Road Race Championship held by Chicago Women’s Elite Cycling in Leland, Illinois.
I produced this video to help advertise the road race event, raise money through a gofundme campaign, and create brand tools for Chicago Women’s Elite Cycling to use in promoting women’s cycling.
A strong campaign is branded. Establishing a look and feel helped the campaign move forward and have a strong presence within the community.
After the event I created a website to feature all of the women that raced and their stories.
Winners Jersey Design