Political campaigns consist of many different teams: Press, Technology, Email, Finance, Strategy, etc. Throughout the Obama campaign we had a team devoted to rapidly responding to events 24/7. One of my first rapid response pieces was after Mitt Romney said "Corporations are people, my friend." These t-shirt designs were finished and raising money on democrats.org in less than 30 minutes. The media was writing about it in less than 5. Designing so quickly and sending it out into the world would be something I'd have to grow comfortable with. This is a hard place for a designer to embrace, but it had to be done. These merchandise pieces raised over 1 million dollars.